Your Salon Deserves
to Be Found on
Google First
Local SEO for hair salons, nail studios, spas, lash bars and barber shops in the US and Canada. We get your business to page one so new clients find you — not your competitors.
Every Type of Beauty Business
Hair Salons
Cuts, color, highlights & styling
Nail Salons
Manicure, pedicure & gel nails
Lash & Brow Studios
Extensions, lifts & tints
Spas & Massage
Day spas, massage therapy & facials
Barber Shops
Men’s cuts, fades & grooming
Why Clients Can’t Find You on Google
Most beauty businesses have great work and happy clients — but Google doesn’t know that yet. Here’s why.
Google Business not optimized
An incomplete GBP is the #1 reason salons don’t show up in Google Maps. Service categories, photos, posts and booking links all need to be right.
No individual service pages
One page listing all services won’t rank. “Balayage salon Houston” requires its own dedicated page to appear in that search.
Reviews not working for you
You have happy clients but they’re not leaving reviews. Or you have reviews but they’re not showing in search. Both lose you bookings.
Website slow or broken on mobile
70% of beauty searches happen on phones. A slow or poorly designed mobile site sends potential clients straight to your competitors.
How We Get Your Salon
to Page One
Google Business optimization
Complete GBP setup — every service category, photos, booking link, Q&A, weekly posts and review response strategy. This alone can double your Google Maps visibility.
Service pages that rank
Individual pages for each service you offer — hair color, lash extensions, deep tissue massage. Each page targets a specific search and converts visitors to bookings.
Review generation strategy
A simple system to turn happy clients into Google reviews. More recent, high-quality reviews = better rankings in Google Maps and more trust from new clients.
Photo SEO
Your work photos optimized with proper alt text, file names and schema so they appear in Google Image Search and boost your overall local presence.
Local citations & directory listings
Your salon listed consistently across Yelp, StyleSeat, Vagaro, Booksy and 50+ local directories. NAP consistency is critical for local rankings.
Monthly reporting
Clear monthly report showing keyword positions, GBP impressions, website traffic and booking enquiries from organic search.
Monthly SEO Plans for Beauty
No long-term contracts. Cancel anytime. All plans include monthly reporting.
For salons and studios just getting started with SEO. Covers the essential foundations.
- Google Business optimization
- 5 local citations/month
- 3 service page optimizations
- Review generation setup
- Monthly ranking report
For beauty businesses ready for consistent Google growth and new client flow every month.
- Everything in Starter
- 10 local citations/month
- 2 new service pages/month
- 2 blog articles/month
- Photo SEO optimization
- Competitor tracking
For established beauty businesses ready to dominate local search in their market.
- Everything in Growth
- 20 citations/month
- 4 new pages/month
- Link building included
- Booking platform SEO
- Monthly strategy call
“We went from barely showing up on Google to ranking in the top 3 for ‘nail salon New York’ within 5 months. New client bookings from Google increased significantly. Kolos Agency really understands the beauty business.”
Complete Your Online Presence
SEO Audit
Not sure where you stand? Get a full audit of your current visibility — what’s working, what’s blocking you, and what to fix first.
Learn more → From $900Beauty Business Website
A fast, booking-ready website designed for salons and studios — with service pages, gallery and click-to-book CTA.
Learn more → From $400Service Landing Pages
Dedicated pages for each service you offer. “Balayage salon Houston” ranks independently and converts better than a services list.
Learn more →Common Questions
Ready to Fill Your
Booking Calendar?
Tell us about your salon and we’ll show you exactly how to get more clients from Google — free, no commitment.