Introduction

UkrainianCatering.ca is a family-owned catering business in Edmonton, Canada, founded by a husband-and-wife team who immigrated from Ukraine. Their vision was to bring authentic Ukrainian cuisine to local communities, offering everything from traditional breakfasts to festive dishes like baked turkey and canapés. As the business began to grow, they realized the need for a professional online presence that could showcase their menu, attract more customers, and compete effectively in the local market.

The Challenge

The client had an existing website, but it required a complete redesign and optimization to better represent their brand and improve overall performance. Their key goals were:

Redesign the website with a modern, user-friendly interface that highlights the cultural and culinary identity of the business.
Enhance SEO to significantly increase traffic and secure top rankings for catering-related keywords in Edmonton.
Implement a new ordering logic, as the previous system made it difficult for customers to select dishes and customize them with additional ingredients.
Create a seamless checkout experience with integrated payment solutions and improved cart functionality.
Build a scalable foundation that supports future marketing campaigns and business growth.

The Solution

To meet these needs, I designed and developed a fully customized website using WordPress and Elementor as the foundation. The project combined strong technical implementation with a focus on SEO and user experience.

Key elements of the solution included:

Custom Design & Development: I built unique product templates, archive layouts, and category pages tailored to showcase different catering options. The checkout process and shopping cart were also fully customized to streamline the ordering experience.
WooCommerce with Custom Logic: A plugin was configured and extended through Code Snippets, enabling dynamic product options and order customization. This gave the client flexibility to offer packages and special menus.
SEO Optimization: From day one, the site was structured with Yoast SEO, optimized metadata, schema markup, and SEO-driven content creation. Each product and service page was designed to target local keywords such as “Breakfast Catering Edmonton” or “Baked Turkey Catering.”
Payment & Communication Tools: I integrated secure payment gateways for smooth transactions and added an online chat feature for real-time customer communication.

The Process

The development process was highly collaborative. I started with wireframes and prototypes to define the site’s structure. Once the visual identity was established, I worked on the technical backend, ensuring the WooCommerce system was adapted to the client’s unique business model. SEO strategy ran parallel to design and development — meaning that content, keywords, and site speed optimization were part of the build itself, not an afterthought.

The Results

Within months of launch, UkrainianCatering.ca experienced measurable improvements:

The website began ranking on the first page of Google for major local keywords in Edmonton and the surrounding area.
Online visibility increased significantly, bringing in new clients who discovered the business through search engines.
The seamless ordering process improved customer satisfaction and encouraged repeat business.
The new digital presence strengthened the brand’s credibility, positioning it as one of the top-rated catering services in the city.

Conclusion

This project demonstrates how thoughtful design, technical customization, and a robust SEO strategy can transform a family business into a competitive online player. UkrainianCatering.ca now has a scalable, modern platform that reflects their cultural heritage while driving growth in a competitive market.

Want a Website Like This for Your Business?

If you’re looking to transform your online presence with a modern, high-performing website that drives real results, we’d love to help. Whether you need a redesign, SEO strategy, or a custom e-commerce solution, our team is ready to bring your vision to life.

Case Study: Building and Scaling UkrainianCatering.ca